The market, he says, is "over-culted."
"Now all consumers want is value."
I am figuratively drooling at the thought of those cult cabs at a discount. Be still, my heart.
-- Posted by: Steve K. on Feb 08, 10 | 7:31 amThat price is $175 a bottle, to which Wornick feels entitled, comparing his wines to other luxury goods, like fine watches and diamonds. "A hard-to-find, precious, high-end product, whether it's from Ferrari or from a tiny vineyard in Napa, is still fine and precious," he says.
What a douche bag. I like how he's admitting that it isn't the quality, it's the scarcity that makes it "worth" that amount. Of course, while I haven't had his wines, I have to admit that his comparison seems apt: I have to imagine his wines are, like a Ferrari, very finely engineered and "constructed."
By the way, all I want is value. I don't really care what something tastes like as long as it represents value. Keep that in mind if you come visit me.
-- Posted by: Steve K. on Feb 08, 10 | 1:58 pmI think 2007 Mas de Collines Gigondas is valuable. I like it better than 07 Pegau, and almost as much as 07 Bois de Boursan and 06 Pegau -- moreso for drinking this week. It's like $26 retail and $39 restaurant. (Or is it $25 and $40?) I may have to buy a case.
-- Posted by: putnam on Feb 08, 10 | 10:42 pm"Free to those that can afford it, very expensive to those that can't."
-- Posted by: Todd on Feb 11, 10 | 12:03 pm